Pamela S. Gockley, CEO of Vigilant Corp., has written ?The Reputation Factor: Repositioning to Succeed.? The book asks readers to focus on reputation and make it the cornerstone of putting themselves, their companies and their careers on the right track.
Gockley is also president of Gockley Associates, a Leesport training, coaching and consulting firm. Vigilant Corp. is a website development and digital marketing company. Gockley wrote the book after seeing clients of both companies have problems with their reputations getting in the way of success.
?It started to really make me crazy because people don?t understand how your reputation can be maintained,? she said.
She advises people about the 3 D?s: discover your reputation, define your reputation and develop your reputation daily. Your reputation is one of the few things that you can control, Gockley said. You may have a certain image of yourself, but others might actually see you as disrespectful or always tardy, she said.
Gockley Associates will offer group reputation coaching on the second Thursday of each month, starting in January, at the Leesport office. For details, go to www.gockleyassociates.com.
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