Facebook Wants All Two Billion Internet Users, But Growth Rates Are Slowing

Make no mistake about Facebook's ambitions. "There are more than two billion global Internet users," its S-1 filing states, "...and we aim to connect all of them." As evidence of its ability to reach this goal, the company says that it already has some countries with above 80% penetration rates among users. The problem, as the filing also notes, is that "our rates of user and revenue growth will decline over time."?A quick analysis of the worldwide monthly and daily active user counts in the document shows this phenomenon is already in full effect. From quarterly gains of above 20% for much of 2009, both monthly and daily increases fell to above 10% in 2010, and then to the single digits in 2011.

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